Blue sky. Clear lake. Glorious spring leaves. Gentle breeze. Perfect climate for the 12th International Week at Tampere (#iWeekTAMK)at the Mediapolis at Tampere.

Mediapolis at Tampere
The lake next to the Mediapolis at Tampere

The lake next to the Mediapolis

Using ‘neon’ as a metaphor, iWeekTAMK2019 had a theme ‘See the invisible, hear the silence’.
Poster for the iWeekTAMK2019 – ‘See the invisible, Hear the silence’.

The workshop I led, ‘live streaming, slow tv and digital stories’, explored different storytelling techniques in live streaming. I had three participants over this three-day workshop. We started by comparing different vlogging styles by looking into Italian, Finnish and British microcelebrities on social media. On Day 2 we looked into some classic Norweigian slow tv. On Day 3 we created small digital stories, interviewing one of the delegates from the Netherlands Hilde Spille.
I learned some new trends from the workshop participants – Italian Chiara Ferragni, Finnish mmiisas, and the ‘slow tv’ has become a new therapy for insomnia.
This year I had another interesting encounter with Finnish Sauna. We went to a public sauna, where men and women had to dress up in swimming suits to go in. The sauna room was huge, and very hot (usually between 93 to 94 celsius). Instead of a wooden sauna ladle, the ladle was made of heavy material. I had a go with it and realised why usually the job of adding water on the coal was carried out by a strong Finnish man.

The lake by the public sauna

I was really impressed by some of the works exhibited at the iWeekTAMK 2019. The outputs from the workshop “Linear Interpretations” led by Tibor Kecskes was particularly stunning as they utilised the neon materials so well. Nothing could capture the WOW feeling when one walked into the dark room where many neon objects were placed.
Tuomo Joronen’s ‘blow-a-kiss-o-matic’ is a clever design – see some photos.
Tuomo Joronen and his creation ‘blow-a-kiss-o-matic’

Blow-a-kiss-o-matic. Com

The idea of projecting on cardboard boxes is also very clever and fits very well with the topic of the video about moving homes.
Projecting on cardboard boxes.

This year’s iWeekTAMK was quieter than the past events. I was the only visitor from the UK. Although there were events taking place at the same time, Brexit perhaps is another unspoken factor. The world we used to know is changing in such an unpredictable way at the moment. Events such as iWeekTAMK2019 play an important role in reiterating the values of knowledge exchange and network building.

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