This year I took BA (Hons) Media and Communications students to ExCel London for the BVE2015 expo. It was a great opportunity for them to observe current trends in the industry, network with media professionals, and getting hands-on experience and training with cutting edge hardware and software.
Most of the talks I attended on Tuesday the 24th of February were on convergent media, which are relevant to what I am teaching this term – ‘Media Convergence’. The tactics that BBC EastEnders used for audience engagement – ‘Who Killed Lucy Beale‘ – had gained much attention and appraisal. It was also indicated that we’ll see many more live broadcast shows (factual, sport, lifestyle etc.) in the future to engage audience at a deeper level embracing social media. It was also suggested that there will also be many more short-form snappy content because the short(er) attention span that audiences have theses days (thanks to social media websites such as YouTube and vimeo). However, does this really mean the death of the long-form? After all, we all indulge ourselves in binge watching from time to time. Guess it’s all to do with what content, what message you want the audience to receive.
I also attended the brilliant talk given by Ben Lunt, titled “When worlds collide: The future of broadcast and digital, and how we tell stories now“. Instead of understanding the future media landscape from a technological perspective commonly applied, he used the history of cinema to suggest how time will change the way new media languages are developed and embraced by media / broadcast / creative industries. He suggests that the media landscape is stabilising, but still in transition (After all, this is a technological-driven industry and new technologies are constantly being advanced at the moment). Ben proposed that to successfully produce transmedia, our familiarity and fluency with the analogue need to be married with the flexibility and the immediacy of the digital.
We had seen interesting ice sculpturing show, live demo of multi-screen broadcast of live sport events, and lots of fancy new hardware for filming, editing and broadcast.
My students have also blogged about their experience to this massive trade show. Definitely look forward to BVE 2016, the larger than ever London Entertainment Week 2016.